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You’re not just watching the TV. It’s watching you. Really.

As you can see, not only can the companies watch you watch TV, but the technology is intelligent enough to pick up on your facial expression, engagement level, and other significant data. This information has provided insight into not only what shows people watch the most or are the most engaged in, but what commercials they prefer to watch as well.

TVision was co-founded by Dan Schiffman and one of his classmates from the Sloan School of Management at MIT. Through the installation of a Microsoft Kinect device, most often used for Xbox video games, on top of TVs, TVision tracks the movement of people’s eyes in relation to the TV. The device can then record even tiny shifts from everyone in the room, and then the company matches the movements to what they’re watching.

The device’s sensors can record minute shifts in all of the people in the room. The company then matches those viewing patterns to shows and commercials using technology that listens to what is being broadcast on the TV.

We’ve known this for years. Even so, so many people still cling to their digital cave walls, defensive of their favorite mind-numbing stupidity. At some point, this is going to become a questionable issue for the globos and the AI: why bother watching such idiots? Change the viewer?