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This is from Vancouver, mind you. But, what the heck?

VANCOUVER — As the famous Village People song declares, “Every man wants to be a macho macho man / To have the kind of body, always in demand.” But are “macho macho” mindsets becoming a thing of the past? A new study finds that male millennials are drifting away from stereotypical masculine values.

The research, led by the University of British Columbia, showed that younger men tend to value selflessness, social engagement, and health over traditional male ideals like physical strength and autonomy.

Of course, physique and independence were still prominent values for the 630 Canadian men aged 15 to 29 who took part in the survey, just not as important to participants as selflessness. In fact, selflessness was by far the top-rated male value. Nine in 10 respondents said that men should should help others, and 88 percent of the respondents agreed that men should be open to new ideas, new people, and new experiences. Eight in 10 felt it imperative that a man gives back to his community.

The irony of the Village People quote.

Give back? Without manly men, there would be no communities. No figure in all of history is more selfless than Western Man. There would be no society to engage without him. There would be no modern notion of health without him. The strength and autonomy ensure those other things exist.

Read up and hot the weights. Get in touch with your masculine side, Men of the West. It’s you or no one.

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