Most advertising plans are idiotic. This one is plain evil.

“We believe in StartRocket potential,” she wrote in an email. “Orbital billboards are the revolution on the market of communications. That’s why on behalf of Adrenaline Rush — PepsiCo Russia energy non-alcoholic drink, which is brand innovator, and supports everything new, and non-standard — we agreed on this partnership.”

Futurism first reported on StartRocket back in January, when the company announced plans to project huge ads into the night sky using cubesats with Mylar sails that’ll reflect sunlight back down to Earth during the twilight of early morning or evening.

“We are ruled by brands and events,” project leader Vlad Sitnikov told Futurism at the time. “The Super Bowl, Coca Cola, Brexit, the Olympics, Mercedes, FIFA, Supreme and the Mexican wall. The economy is the blood system of society. Entertainment and advertising are at its heart.”

The idea prompted strong backlash among Futurism readers, who objected to the idea of invading the nighttime sky with ads.

Ruled by brands. Idiots chasing materialism even into the heavens, disturbing the very quiet of the night sky. Shoot it down, Space Force.