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Capital “L” there. Whatever you call them, just don’t call the stoners “stoners.”

“That word can be used to negatively stereotype people,” said Daniel Yi, senior vice president of communications at MedMen, which operates 14 retail pot stores, including one in San Diego.

“We want to take that stigma away. We want to make marijuana mainstream.”

MedMen’s $2 million “Forget Stoner” advertising campaign debuted earlier this year and is part of a larger, on-going push by the cannabis industry to normalize the use of marijuana.

Normali$e it. And they’ll likely forget if you slip and call them stoners – being stoned and all.


The Simpson’s.