Vox Day explains the progression of the madness:
In April 2017, the Brewers Association (BA), a trade group that serves the craft beer industry, enacted a set of rules designed to stem the use of sexist and offensive brewery and beer names (see Brewers Association standing up to breweries, beers with offensive names, labels). But, Flying Dog Brewery sees the move by the BA as an overt attempt at censorship. And, to protest the move, Flying Dog CEO Jim Caruso has severed ties with the industry group.
In a letter dated July 14, 2017 and addressed to BA CEO Bob Pease, Caruso says that the policy, “… is an attempt by the BA to censor beer names that offend the sensibilities of some at the BA, primarily by trying to intimidate breweries into censoring themselves.”
In the BA’s policy, a procedure is laid out on how brewers can police their peers — Caruso reads this as competitors — by lodging a formal complaint. Should the offending brewery cease advertising or using a name that is considered offensive by the reporting brewery within 30 days of the complaint, the matter is considered closed. But, if the name and/or advertising is not ceased, a sort of tribunal is convened. The final decision of the tribunal — in reality a group of three BA appointed representatives — is published on the BA’s website for all the world to read. In addition, names found to be offensive will be banned from being spoken at BA sanctioned events like the Great American Beer Festival, Savour and more. If a brewery or beer with a name deemed offensive happens to win a medal in a competition at one of these events, they will not be publicly identified. Winners are also banned from using Brewers Association intellectual property such as identifying a banned beer name as a medal winner in a BA sanctioned event.
Caruso sees all this as forms of censorship, thought policing and just plain creepy.
VD: You have two choices with SJWs. Submit or destroy them. Choose one. Choose wisely.
This may be where Americans draw the line. Freedom yes, jobs maybe, but their beer never.
Photo by Perrin.