Postcards from the Edge listed some factors that indicate a new CONservative celebrity is controlled opposition, aka a gatekeeper. Vox added a few more.

Inexplicable popularity with conservatives.

The first time you heard about Big Conservative Thing was probably someone in media telling you how popular it has already become. No one can explain how, and most likely nobody you know could say they knew anything about it when it was small. Their rise is described as miraculous, or a movement, but the growth was very sudden.

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The most reliable sign is the first one, the way that they suddenly pop up out of nowhere and their “incredible rise” is celebrated by the media and accepted unquestioningly by the average conservative. And here are a few additional signs:

This isn’t their first rodeo. Look into the background of all these manufactured characters and you’ll inevitably discover a previous attempt at becoming a star, from Ben Shapiro’s playing violin on TV as a “child prodigy” to the “modeling” of various female gatekeepers.

They publish books even though they’re obviously not writers. I’ve written and published more books than most of these “bestselling authors” combined, and I’m not even particularly prolific. The one “popular book” is there to justify their marketing as a relevant intellectual figure.

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Read the rest and know the signs. It all forms a pretty realistic heuristic.